FoxJet Doesn’t Flip Flop Marketing Campaign

For Immediate Release – August 8, 2006
Contact: Nikki Johnson, Marketing Coordinator 636.300.2029

Under the leadership of Mr. Juan Lopez, General Manager, FoxJet, of St. Charles, Missouri, launches a new comprehensive marketing campaign. The “Flip Flop” marketing campaign consists of a new microsite, where customers can register to win a trip to Puerto Vallarta, print ads, web ads, white papers, emailers and direct mail. The new campaign promotes FoxJet’s ability to interface with other Trident based inkjet equipment formerly offered by other OEMs.

FoxJet sells through distribution throughout the world with an end-user target market of food and beverage manufacturers. FoxJet is part of Illinois Tool Works (NYSE:ITW), a Fortune 200 organization with over 90 years of history. ITW companies, renowned for their highly engineered products have typically taken a conservative approach when promoting their goods. FoxJet’s “Flip Flop” marketing campaign offers a fresh approach to business-to-business industrial marketing.

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